Feronia for advertisers

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Why should I advertise on ChargePoint?

There are many unique features about advertising on ChargePoint:

ChargePoint is a smart and stylish brand that you can be happy to be associated with.

ChargePoint is a new and innovative product with a display screen large enough to attract interest from passers by.

Your specific audience can be well targeted by the locations of the particular ChargePoint where your advertisements are located.

ChargePoint users are able to immediately respond to your advertising message as they have a phone in their hand, and the battery is being charged!!

Out of Home or Outdoor advertising, particularly in new digital formats, has been growing rapidly over recent years, and is expected to continue doing so, as it fast gains market share over the fragmenting traditional media*.

The reasons for this growth are simple – it works, and it is cost-effective!

The Outdoor Advertising Association of Great Britain says that in 1998, 83% of the UK’s Top 100 Advertisers used Outdoor and by 2006 this had increased to 95%. Underlying the increased use of Outdoor are a number of factors:

People are spending a greater proportion of their time away from home, particularly younger and more affluent groups.
Outdoor advertising is seen as more engaging and as having a greater impact than other types.
Messages are presented when consumers are out and about, able to make spontaneous purchases, and in a receptive and active state of mind.
Research from the Advertising Standards Authority (ASA) shows the public has a very positive attitude towards Outdoor. It is seen as colourful and informative.

Shouldn’t you be advertising on ChargePoint to reach your key customers?

*MediaWeek 2008 forecast 31 December 2007